Media Releases
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Victoria Bitter has partnered with Dan Murphy's to bring its first-of-a-kind Solar Exchange program to more Aussie households, allowing beer lovers to collect their hard-earned solar slabs in-store.
The Solar Exchange program, launched in 2021, enables Aussies to exchange the credit on their power bill from generating excess solar for VB via Diamond Energy.
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A $55 million investment in an upgraded manufacturing site outside Ipswich will secure Asahi Beverages as a major manufacturing presence in South-East Queensland for the long-term. It brings Asahi’s investment in the beverages plant to around $100 million in the past five years.
The Asahi plant in Wulkuraka will now produce 300 million litres of non-alcoholic beverages each year.
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Australia’s iconic Solo Thirst Crusher soft drink has been reinvented as the Sweat Crusher.
Almost 50 years after the classic drink was launched, Solo Deodorant Body Spray has been created with fresh citrus and cedarwood aroma.
Asahi Lifestyle Beverages and underwear maker Tradie have joined forces to launch the innovative new body spray, with expected sales of more than 100,000 units nationally.
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Cascade Brewery is again working with Tasmanian farmers to produce First Harvest fresh hop beer, after the runaway success of last year’s brew. The return of Cascade First Harvest will give Tasmanian beer lovers a beer like few others on the Australian market, with hops picked fresh from a local farm just hours before being brewed.
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Around 111 million soft drink bottles will now be made with 100% recycled plastic in Australia each year as Asahi Beverages continues its transition to eco-friendly materials.
The change will apply to all 450ml and 600ml bottles of soft drinks sold by Asahi Beverages including popular brands Pepsi Max, Solo, Schweppes and Sunkist.
The move follows Asahi Beverages’ bottled water brands Cool Ridge Still Water and Frantelle’s, which have been sold in 100% recycled PET for several years. It brings the total number of 100% recycled plastic bottles produced by Asahi Beverages to more than 640 million each year.
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The National Rugby League (NRL) has signed a partnership with Asahi Lifestyle Beverages (ALB) and its major brand Solo to be its official non-alcoholic sponsor.
The partnership will see Solo and other ALB drinks such as Schweppes, Cool Ridge water and Gatorade integrated into the NRL’s official hospitality functions throughout Major Events.
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Asahi Beverages has unveiled an update Report about its recent environment, sustainability and governance achievements and commitments for the future.
The 2022 ‘Be’ Report is Asahi Beverages’ Environmental, Social and Governance framework, supporting Asahi’s vision of bringing enjoyment and connection to everyday moments in life. The Be Report details Asahi Beverages’ updated sustainability agenda, together with progress in responsible drinking, sugar reduction and diversity & inclusion.
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The largest PET recycling plant in the country is now up and running and will substantially reduce Australia’s plastic waste by recycling the equivalent of around 1 billion PET beverage bottles each
year.
The $45 million plant in Albury-Wodonga has boosted regional jobs and is helping to build a domestic circular economy, along with increasing the amount of locally sourced and recycled PET in Australia by two thirds, from around 30,000 tonnes to over 50,000 tonnes per annum.
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Asahi Beverages has taken a major decision to support Tasmanian farmers by buying 50,000 kilograms of locally grown raspberries each year and stopping its imports from Poland. The Tassie raspberries will be pressed and processed at the historic Cascade Brewery in Hobart.
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Asahi Beverages has unveiled a new sustainability agenda as it uses its significant scale to create a more sustainable future for Australia and New Zealand.
The agenda introduces new targets while incorporating previously announced ones, helping protect our planet and build a more sustainable business.
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A new PET plastic recycling facility will be built in Altona North by a cross-industry partnership, with the facility set to be the largest of its kind in Victoria upon completion.
Pact Group, Cleanaway, Asahi Beverages and Coca-Cola Europacific Partners (CCEP) have formed a joint venture to build and operate the facility, which will drive a significant increase in the state’s PET recycling capacity.
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Australia’s largest brewery at Yatala, Queensland is now brewing beer with barley traceable back to its farm of origin as part of a groundbreaking deal with Aussie growers.
The deal means QLD beer lovers can enjoy a VB, Carlton Dry or Pure Blonde knowing it’s been brewed entirely with barley sourced direct from select NSW farmers.
