Beverages & Health

As a major manufacturer of beverages, including alcohol and sugar-sweetened beverages, Asahi Beverages is committed to responsibly producing and marketing a range of beverage choices to meet consumers’ varying needs and occasions.

Asahi Beverages is committed to reducing sugar in its soft drink portfolio

Asahi Beverages is a signatory to the Australian Beverages Council industry pledge to reduce sugar across the non-alcohol beverages industry on average by 20 per cent by 2025. We will achieve our aim through introduction of new and innovative no or low sugar variants in the non-alcohol categories in which we play – soft drinks, mixers, sports drinks, iced tea, cordial and water.

Future innovation will largely focus on products which have less than 5g sugar per 100mL.

We will always provide a broad, balanced portfolio of beverages to meet the different needs of consumers

Our portfolio will continue to evolve to address changing consumer demands for ‘better-for-you’ beverages. We will do this through:

  • Providing choice through a broad portfolio and increased distribution of low and reduced sugar products,
  • Reformulating to reduce sugar levels across our full sugar portfolio,
  • Introducing new no sugar and reduced sugar products to the portfolio in a variety of pack sizes to meet all occasions.

Responsible Marketing and Advertising

We’re proud of our brands. We manufacture and sell brands and products that cater for many consumer needs and occasions. We encourage responsible consumption of our beverages, and we’re conscious of our responsibility to our consumers.

That’s why, in all our marketing and advertising, we are careful to:

  • Be accurate and truthful
  • Comply with all legal and regulatory requirements
  • Be attentive to local, cultural, political and religious sensitivities
  • Support sensible consumption messages
  • Protect children.

We always take into account the level of knowledge, sophistication and maturity of the people we are advertising to.

We pay particular attention to advertising and marketing our alcohol products.  We are a signatory to the Alcohol Beverages Advertising Code (in Australia) and Advertising Standards Authority (in NZ) which govern how alcohol can be promoted and marketed.

We ensure we:

  • only target our alcohol products at consumers over the legal drinking age, and
  • encourage responsible consumption of our products.

 We are implementing safeguards on our alcohol-related social media sites in line with World Federation of Advertisers (WFA) Digital Guiding Principles.  We regularly educate and update our teams and our agency partners on our alcohol marketing code requirements.