Victoria Bitter is going green, with the Big Cold Beer to be delivered across Melbourne via electric vehicle from today.

The historic first will see Australia’s most iconic beer transported in a new Volvo FL all-electric truck, the first-ever electric vehicle in the Linfox fleet. And it will be the first of many Linfox electric vehicles that deliver Victoria Bitter as electric vehicle production ramps up worldwide.

MEDIA RELEASE

Premium fresh coffee business Allpress Espresso has partnered with Australia’s leading drinks company Asahi Beverages to get its world-class coffee to more coffee lovers.

The purchase of Allpress by Asahi Beverages marks Asahi’s entry into Australia’s $1 billion fresh coffee market as it expands its portfolio to meet more consumers’ needs and strengthen its offering to cafes, restaurants, licensed venues and grocery stores.

MEDIA RELEASE

Victoria Bitter has launched Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. 

So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. 

MEDIA RELEASE

Cascade Brewery and Asahi Beverages are strengthening their relationship with Tasmanian farmers by brewing a new beer with them, using fresh hops picked straight from their farm.

The return of Cascade First Harvest means Tasmanian beer lovers can once again enjoy a beer like very few others on the Australian market.

MEDIA RELEASE