Victoria Bitter will evoke the spirit of its famous anthem to encourage Australians to get vaccinated against COVID-19.

The campaign will launch 9 September and will call on Aussies to help us get back to working up a hard earned thirst.

MEDIA RELEASE

Australia’s biggest brewery, at Yatala on the Gold Coast, is now brewing with the Queensland sun after the installation of the biggest solar project at any brewery in the country.

Around 7,000 solar panels will directly harness the Queensland sun to produce Australia’s favourite beers including Great Northern, Victoria Bitter and Carlton Draught.

MEDIA RELEASE

Pact Group, Cleanaway, Asahi Beverages and Coca-Cola Europacific Partners (CCEP) have announced they have signed a Memorandum of Understanding (MOU) to form a joint venture that will build and operate a new PET recycling facility.

Under the MOU, the parties intend to come together to provide an industry model for recycling solutions in Australia. 

MEDIA RELEASE

Victorian beer lovers can now enjoy Carlton Draught, Victoria Bitter and other iconic beers knowing they’ve been brewed with 100% Victorian barley purchased direct from local farmers. 

For the first time in decades, beer brewed entirely with barley sourced straight from Wimmera and Mallee farms is now rolling off the line at the famous Abbotsford Brewery in Melbourne.

MEDIA RELEASE