Media Releases
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Asahi Beverages has been busier than usual brewing - but not just beer. The team behind some of our most-loved alcohol and no-alcohol brands has been busy brewing up once-in-a-lifetime experiences for Australians to enjoy through Asahi Super Dry’s status as a Worldwide Partner and the Official Beer of Rugby World Cup 2023.
The world’s third largest sporting event will attract an anticipated viewing audience of nearly 860 million viewers when it kicks off in a year’s time (8 September to 28 October 2023) in France.
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Asahi Super Dry, Japan’s No.1 Beer, is bringing the refreshing taste of modern Japan to Australia with a multi-channel advertising campaign - Beyond Expected .
Solidifying the brand as a global icon of progressive Japan, Asahi Super Dry’s new comms campaign invites our audience to go beyond the ordinary and keep exploring new ideas and experiences. Beyond Expected is the largest campaign in the brand’s history and is supported with significant investment to build on the beer’s growth in recent years.
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Melbourne City FC announce an exciting new partnership with Asahi Super Dry, as the Club’s Official Beer Partner.
This new multi-year deal will put Melbourne City fans at the heart of the partnership with a strong presence at AAMI Park and through a series of giveaways and competitions.
The deal also sees Asahi Super Dry become the Official Beer Partner of three other City Football Group clubs; Manchester City, Yokohoma F. Marinos and Sichuan Juiniu.
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The Big Giveback campaign launches nationally today to raise much-needed funds for young Australians in need through The Smith Family’s education support programs.
The cost-of-living crisis is having a major impact on families already experiencing disadvantage and causing worrying disruptions to children’s education, The Smith Family said.
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This July, Peroni will relaunch its moderation portfolio of non-alcoholic (0.0%) and mid strength (3.5%) beers in Australia, under the Masterbrand of Peroni Nastro Azzurro, continuing to deliver the same Italian passion and flair to customers.
Launching in Europe in April this year, Peroni Nastro Azzurro 0.0% and Peroni Mid Strength 3.5% are crafted using the signature Nostrano dell’Isola maize, grown exclusively for Peroni in the north of Italy, creating the same uplifting Italian taste.
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Asahi Super Dry has launched ‘Asahi Super Dry 3.5%’, a new mid-strength beer with the unmistakable Karakuchi flavour of its full-strength counterpart.
Asahi Super Dry 3.5% offers a crisp and refreshing alternative to the full-strength beer and, with its distinctive branding, is more likely to be recognised as a mid-strength offer versus Asahi Soukai, which it is replacing.
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Victoria Bitter has partnered with Dan Murphy's to bring its first-of-a-kind Solar Exchange program to more Aussie households, allowing beer lovers to collect their hard-earned solar slabs in-store.
The Solar Exchange program, launched in 2021, enables Aussies to exchange the credit on their power bill from generating excess solar for VB via Diamond Energy.
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A $55 million investment in an upgraded manufacturing site outside Ipswich will secure Asahi Beverages as a major manufacturing presence in South-East Queensland for the long-term. It brings Asahi’s investment in the beverages plant to around $100 million in the past five years.
The Asahi plant in Wulkuraka will now produce 300 million litres of non-alcoholic beverages each year.
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Australia’s iconic Solo Thirst Crusher soft drink has been reinvented as the Sweat Crusher.
Almost 50 years after the classic drink was launched, Solo Deodorant Body Spray has been created with fresh citrus and cedarwood aroma.
Asahi Lifestyle Beverages and underwear maker Tradie have joined forces to launch the innovative new body spray, with expected sales of more than 100,000 units nationally.
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Cascade Brewery is again working with Tasmanian farmers to produce First Harvest fresh hop beer, after the runaway success of last year’s brew. The return of Cascade First Harvest will give Tasmanian beer lovers a beer like few others on the Australian market, with hops picked fresh from a local farm just hours before being brewed.
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Around 111 million soft drink bottles will now be made with 100% recycled plastic in Australia each year as Asahi Beverages continues its transition to eco-friendly materials.
The change will apply to all 450ml and 600ml bottles of soft drinks sold by Asahi Beverages including popular brands Pepsi Max, Solo, Schweppes and Sunkist.
The move follows Asahi Beverages’ bottled water brands Cool Ridge Still Water and Frantelle’s, which have been sold in 100% recycled PET for several years. It brings the total number of 100% recycled plastic bottles produced by Asahi Beverages to more than 640 million each year.
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The National Rugby League (NRL) has signed a partnership with Asahi Lifestyle Beverages (ALB) and its major brand Solo to be its official non-alcoholic sponsor.
The partnership will see Solo and other ALB drinks such as Schweppes, Cool Ridge water and Gatorade integrated into the NRL’s official hospitality functions throughout Major Events.
