Asahi Beverages offers a strong portfolio of domestic and international beers to suit a broad range of consumer tastes and occasions. With a strong focus on brand innovation and product diversity, the business is primed for growth with the strength of power brands like Asahi Super Dry, Cricketers Arms and Mountain Goat.
Asahi Super Dry
The award-winning Japanese premium beer Asahi Super Dry is the top-selling Asian beer in Australia*. Known for its innovative Japanese brewing techniques and outstanding taste, the brand boasts high-quality brewing credentials through its use of the finest ingredients – yeast, malt, hops, maize and rice. Asahi Super Dry has a delicate, yet rich, full-flavoured body with a refreshing dry aftertaste. With consumers’ preferences in mind, the Asahi Super Dry range is designed to pair perfectly with any meal while maintaining its refreshing quality. It’s no wonder it’s the preferred premium Japanese beer for consumers in Australia.
*based on Aztec % national off-premise
Asahi Soukai (pronounced Souk-eye) is a 3.5%ABV lager catering to consumers who enjoy the refreshment of premium beer and value the benefits of a lighter and lower carbohydrate* product. Asahi Soukai embodies the sophisticated, Japanese way of life whilst retaining that unmistakable refreshing, crisp Asahi Super Dry taste.
Asahi Soukai is an easy-to-drink, non-filling, sociable beer, expertly brewed using quality Japanese brewing techniques.
*30% less carbohydrates than the leading full strength premium international beer
Cricketers Arms is a craft beer brand founded on the dreams of two men, a charismatic publican and a passionate brewer. Inspired by the spirit of the sportsman’s handshake and the tradition of sharing a post-match beer, the range is batch-brewed to be enjoyed by those who like a great-tasting and easy-drinking beer. The Cricketers Arms range has seen unprecedented growth since its re-launch in 2014 and has three great brews under its banner: Keepers Lager, Spearhead Pale Ale and Scorcher Summer Ale.
Proudly brewed in Melbourne – enjoyed everywhere! Well played.
Mountain Goat has a well-established reputation in the Australian craft beer segment. With a brewery located in Richmond, Victoria, Mountain Goat was founded in 1997 by Cam Hines and Dave Bonighton, two innovative and passionate members of the craft beer community who have helped to establish the scene in Melbourne.
Mountain Goat’s range of beers includes Steam Ale, Hightail Ale, Summer Ale, Fancy Pants, Pale Ale, and Rare Breeds.
The NZ Pure Lager range is a new class of premium beer uniquely made from New Zealand malt, hops, water and specially selected yeast with no additives or preservatives. The original NZ Pure Lager was a trophy winner at the 2012 New Zealand Beer awards for best New Zealand style lager, and its contemporary packaging design makes it a memorable beer.
Consumed in more than 55 countries, Kingfisher Premium Lager has won numerous international awards for its excellence and exceptional quality. A conventionally fermented beer with a perfect balance of flavour, it’s brewed to the highest international beer standards and from the finest quality malted barley and hops. A clear pale body, with an aroma of malt, and low in carbonation, it is a truly refreshing choice.
Kingfisher Strong is the largest selling Indian beer brand in Australia* and is brewed from the finest quality malted barley and hops. It combines the unique taste and quality of Kingfisher in a strong beer.
*based on Aztec % national off-premise
Estrella Damm is a premium, authentic lager from Barcelona. A genuine import from the iconic, cultural city in the Mediterranean that brings the essence of the Mediterranean ‘way of life’ to its drinkers. Brewed to the same recipe since 1876, using quality ingredients, it is renowned for its links to gastronomy, art and culture. It is a beer that appeals to those seeking something authentic, who enjoy living the good life, surrounded by friends, food, art and music.