Victoria Bitter has launched Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. 

The Solar Exchange program allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door. 

So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. 

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Cascade Brewery and Asahi Beverages are strengthening their relationship with Tasmanian farmers by brewing a new beer with them, using fresh hops picked straight from their farm.

The return of Cascade First Harvest means Tasmanian beer lovers can once again enjoy a beer like very few others on the Australian market.

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Some of Australia’s most-loved beers will be brewed using barley purchased directly from Aussie farmers for the first time in decades, with the first batch of new beers to roll off the lines next month.

The new supply chain will give Asahi Beverages, which owns Carlton & United Breweries, clear oversight of the barley growing process to ensure only the best barley is used to brew beers such as Victoria Bitter, Carlton Draught, Great Northern and Pure Blonde.

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Peroni Libera 0.0%, the Super Premium alcohol free beer brand, has announced a long-term, multi-year partnership with the Aston Martin Cognizant Formula One™️ Team.

The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol free beer choice and comes as the Aston Martin Cognizant Formula One™️ team prepares to make its highly anticipated return to Formula One™️ after more than 60 years.

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Construction is now underway on a world-class recycling facility in Albury-Wodonga that will see the equivalent of around 1 billion PET plastic bottles recycled each year. 

Environment Minister and Federal Member for Farrer, the Hon. Sussan Ley MP, today marked the official start of construction by turning the first sod on-site at the project, which is being delivered in a joint venture between Asahi Beverages, Pact Group Holdings Ltd and Cleanaway Waste Management Ltd.

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Asahi Beverages is giving away up to 5000 slabs of free beer to eligible community sports clubs around the country. The free beer will be supplied via Asahi’s Club Connect program and aims to kickstart fundraising for clubs and reconnect communities in 2021.

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Australia’s leading entertainment business HOYTS partners with Asahi Lifestyle Beverages

HOYTS is pleased to announce a new partnership with Asahi LifestyleBeverages, with its leading range of drinks set to be available at all HOYTS Australian cinemas from April.

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Asahi Beverages is delighted to announce that Roland van Bommel has been appointed as Chairman of Asahi Holdings Australia (AHA) Pty Ltd.

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Asahi Super Dry has been named the best-selling beer at the world’s best bars, with Peroni Nastro Azzurro and Corona coming in at second and third. The recognition comes from leading global drinks journal Drinks International’s annual survey of the world’s top 100 bars.

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World-renowned beer Peroni has been named Official Beer partner of the Australian Open commencing from 2021. 

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Asahi Beverages’ divestment of alcohol brands owned or licensed by Carlton & United Breweries has received final regulatory approval from the ACCC and FIRB.

The divested brands are: Strongbow, Little Green and Bonamy’s ciders, plus beer brands Stella Artois and Beck’s in Australia.

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Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders.Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders. Asahi Beverages made the decision to sell BoozeBud following its review of CUB’s eCommerce participation strategy, which was developed before Asahi Beverages purchased CUB.

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